ARCHER ROOSE —
MAKING LUXURY
WINE ACCESSIBLE
The luxury wine category is full of stuffy and pretentious wine brands. From the terroir to the grape varietals, the act of drinking has become more scientific than social. We worked to change all that by refreshing the brand identity and tone of voice for a brand that is as fun and inviting as wine should be.
in-house CONTENT CREATION
I helped build a small, but scrappy social content team where we delivered 15+ posts on a monthly basis with very little budget and timing. We converted a laughable tiny side room into a photo studio where we shot beauty shots or product, used agency folks as talent and and learned a ton along the way. Each month we shot photos, created memes, leveraged trending events, utilized AI and Photoshop to work as effectively as possible. We even leverages the star power of Elizabeth Banks to create content around movie partnerships and premieres.
CONTENT LIBRARY
We built out a content library of playful illustrations and photography that captured our whimsical personality.
