hannaford —
greater than groceries
At Hannaford Supermarkets, grocery shopping is about a lot more than picking up dinner ingredients. Because when you’re a small town grocer with big box store capabilities, it’s important to be a part of your community. With this Greater Than Groceries campaign, we highlight Hannaford’s genuine efforts to give back to the people that keep them going




greater than groceries —
brand tagline
The tagline, Greater Than Groceries, was so embraced that it made its way onto employee uniforms and became a prominent rallying cry in all community activism.







