YEAR ONE:
We created a campaign that celebrates one of the most humorous aspects of the holiday season: receiving bad and unusual gifts. We encouraged users to take their bad gifts out of the closet and post them to our online gallery for a chance to win a better gift: a hand-knit Jack Daniel's holiday sweater.
We created a campaign that celebrates one of the most humorous aspects of the holiday season: receiving bad and unusual gifts. We encouraged users to take their bad gifts out of the closet and post them to our online gallery for a chance to win a better gift: a hand-knit Jack Daniel's holiday sweater.
YEAR TWO:
The campaign was such a success that it ran for a second year. This time our prize was a Jack Daniel’s sled made from the staves of whiskey barrels. Each sled was was hand-painted and custom-named — making each one truly unique.
The campaign was such a success that it ran for a second year. This time our prize was a Jack Daniel’s sled made from the staves of whiskey barrels. Each sled was was hand-painted and custom-named — making each one truly unique.
