It's The Thought That Counts

YEAR ONE:
We created a campaign that celebrates one of the most humorous aspects of the holiday season: receiving bad and unusual gifts. We encouraged users to take their bad gifts out of the closet and post them to our online gallery for a chance to win a better gift: a hand-knit Jack Daniel's holiday sweater.
YEAR TWO:
The campaign was such a success that it ran for a second year. This time our prize was a Jack Daniel’s sled made from the staves of whiskey barrels.  Each sled was was hand-painted and custom-named — making each one truly unique. 
AWARDS:
Hatch 2014 Gold – Social Media
Hatch 2014 Silver – Website
Hatch 2014 Bronze – OOH
W3 Silver – Social Content and Marketing - Promotions and Contests
Hatch 2015 Bronze – Website
Hatch 2015 Bronze – Posters
Hatch 2015 Bronze – Social Media

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